Select Works

ASU Changing futures

The “Changing Futures” campaign is ASU’s initiative to address global challenges and build a thriving world through opportunity, sustainability, and innovative solutions. As the Creative Director for the campaign, I led all facets in the development of the campaign identity, including print, video, social media, and content creation.

Blackberry

I teamed up with RIM to ignite “Life on BlackBerry,” forging new brand guidelines to connect with global audiences through fresh, relevant marketing.

ASU decision theater

I worked with Decision Theater to craft their “What if” story and promote it across print, web, and social media. 

maxwell

Maxwell is an A.I. tool that provides employee insights on-demand, no surveys needed. From concept to launch I developed the UI/UX, oversaw the technology development team, created the brand identity including demo videos, installation videos and social media campaigns.

ASU Impact BOOKS

I collaborated with the creative team at ASU’s Enterprise Brand Strategy to design and manage content for a comprehensive 3-book set of 20-year retrospective publications for W. P. Carey School of Business, Ira A. Fulton Schools of Engineering and Barrett, The Honors College, highlighting achievements and solutions that have impacted Arizona,the nation and the world.

radar

Radar is a company’s “Dynamic Brain,” using a combination of A.I. and human intelligence to increase operational velocity. I was responsible for the end-to-end development of the product, encompassing UI/UX design, tech team management, and the creation of a comprehensive brand identity, video content and social media initiatives.

SPICEWATER

Spicewater is an all- natural, healthy beverage made with spices like turmeric and ginger. I led product development, packaging design, brand identity, video, and social media content.